Mkt & Sales

Pati´s blog

Marketing with soul, sales with strategy.

No fluff. Just stories, tools, and lessons to connect better and sell smarter.

Other Pati´s Blog

Rise & Thrive

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13 Minutes That Reminded Us Who We Are
13 Minutes That Reminded Us Who We Are

I didn’t plan to cry. But I did.

While millions watched the Super Bowl, I watched something deeper: A love letter to our culture.

Mkt & Sales

Featured
How to Ask for Google Reviews Without Feeling Weird (and Why Three Reviews Can Change Your Year)
How to Ask for Google Reviews Without Feeling Weird (and Why Three Reviews Can Change Your Year)

Let’s be honest.

Asking for reviews feels uncomfortable.

There is something about that conversation that feels halfway between asking for a favor and self-promotion. Most tax preparers simply don't do it—not because they don't want to, but because they don't know how to ask without it feeling forced.

business Growth

Featured
The Difference Between Moving Forward and Scaling
The Difference Between Moving Forward and Scaling

Moving forward and scaling sound similar. But in business, they are two very different things. Confusing the two is one of the most common—and most costly—mistakes I see.